Railway launches non-fare revenue policy

Railway launches non-fare revenue policyUpdated on : 10-01-2017 10:00 PM
Railway Minister Suresh Prabhu on Tuesday launched the non-fare revenue policy, a first in Railways, offering various schemes for revenue-yielding activities including train branding, rail radio schemes and the mega offer of setting up about 2400 ATMs at platforms of major stations.


The policy envisages that in addition to the existing identified sites, Railways shall allow advertising at areas hitherto unused such as area along tracks, road overbridges and level-crossing gates.

The policy will offer out-of-home advertising policy and allow monetisation of railway assets by means of advertising.

Big LED screens will come up at station buildings, platforms, foot overbridges (leading to station area) for advertising under Rail Display Network as part of the new policy.

@BJ

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Railway launches non-fare revenue policy

Railway launches non-fare revenue policy

Updated on : 10-01-2017 10:00 PM
Railway Minister Suresh Prabhu on Tuesday launched the non-fare revenue policy, a first in Railways, offering various schemes for revenue-yielding activities including train....
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